WEBOMETRICS RANKING IN RELATION TO QUALITY EDUCATION AND RESEARCH IN ACADEMIC INSTITUTIONS IN KENYA: THE CASE OF UNIVERSITY OF NAIROBI
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The study aimed to find out the relationship between webometrics ranking and the quality of education and research in academic institutions in Kenya with particular reference to the University of Nairobi. The objectives of the study were to; find out the relationship between webometrics ranking and the quality of research and education at the university of Nairobi, assess the perceptions and attitudes of staff and students in the select university, identify the strategies that enabled the selected university to be ranked highly in webometrics ranking of universities, establish major challenges faced in webometrics ranking process and suggest a framework of strategies for high webometrics ranking. This is a baseline study on webometrics ranking in Kenyan institutions of higher education that suggests solutions to strengthen academic excellence and competitiveness among institutions. The study poses the need for institutions to strive for quality hence uplifting the standards of education in Kenya in particular and Africa in general. Descriptive survey involving both quantitative and qualitative approaches was applied. Structured questionnaire and document reviews were used to gather data. Respondents from the selected university included staff and students. Quantitative data was analyzed with the aid of tables, pie charts and graphs to show different patterns of data categories. Qualitative data was analyzed by noting down the dominant themes and drawing conclusions from the respondent’s feedback. The study established that webometrics ranking promote quality of education and research  in academic institutions, strategies that lead to high performance in 2015 webometrics ranking include open access policy, scholarly research and publications, marketing and branding, collaborations and partnership, benchmarking, creation of user friendly websites and enrichment of institutional repositories. Absence of digital repositories and lack of information communication technology are the major risks faced in webometrics ranking of institutions of higher learning in Kenya. The study recommends enrichment of repositories content, provision of advanced modern facilities, use of sustainability strategies, education and training opportunities for staff and students and suggests a framework for strategies on webometrics ranking.